eTranzact
intro
My professional journey began at eTranzact, a leading fintech company, where I cut my teeth in the field of web design. Fresh out of university and brimming with enthusiasm, I seized the opportunity to apply and refine the design principles I'd studied, working on real-world projects that served millions of users.
As a Web Designer at eTranzact, my role involved the design and maintenance of various company websites, ensuring they were user-friendly, aesthetically pleasing, and in alignment with eTranzact's brand identity. This entailed everything from sketching wireframes and selecting color schemes to conducting usability tests and coordinating with development teams.
A significant accomplishment during this period was the successful redesign of eTranzact's main website. This project, my first large-scale undertaking, involved substantial user research, competitor analysis, and iterative design. The final product resulted in a 35% increase in user engagement and established a refreshed digital presence for eTranzact.
My tenure at eTranzact served as a valuable stepping stone in my career. It was here that I solidified my design foundation, learning to balance user needs with business goals. This experience instilled in me a passion for creating digital experiences that are both functional and delightful, a passion that continues to drive my work today.
What I did
At eTranzact Nigeria, my initial foray into professional design work, I took on a wide range of responsibilities as a Web Designer:
- Website Design: I was responsible for designing various company websites, ensuring they were aesthetically appealing, user-friendly, and aligned with eTranzact's brand identity.
- Website Maintenance: In addition to designing websites, I was responsible for maintaining them. This included updating content, troubleshooting issues, and making necessary design modifications to improve user experience.
- Wireframing: I sketched wireframes for new web pages and features, laying out the basic structure of the website before moving on to the visual design and content.
- Color Scheme Selection: I played a key role in choosing the color schemes for our websites, aiming to combine aesthetics with functionality and brand consistency.
- Usability Testing: I conducted usability tests to gather user feedback and understand how our design choices impacted the user experience.
- Collaboration with Development Teams: I coordinated closely with the development teams to ensure designs were feasible and implemented correctly.
- Design Principles Application: I applied my knowledge of design principles to my work, continuously refining these skills in a real-world context.
- Continuous Learning: Being my first role after university, I focused on learning and growing as much as possible, honing my design skills and expanding my understanding of the field.
- User-Centric Approach: I always placed the user at the center of my design decisions, striving to create intuitive, engaging web experiences for millions of users.
- Brand Consistency: I worked to maintain brand consistency across all web properties, contributing to a cohesive and recognisable brand image for eTranzact.
The outcomeS
During my tenure at eTranzact, my contributions to the team and the projects we undertook led to several significant outcomes:
- Enhanced Website Design: My design work resulted in more aesthetically appealing and user-friendly company websites. This led to improved user engagement, higher time spent on the site, and a reduction in bounce rates.
- Effective Collaboration: My coordination with the development teams ensured accurate and timely implementation of designs, fostering a productive and efficient work environment.
- Improved User Experience: Through usability testing and iterative design, I significantly enhanced the user experience on our websites, leading to increased user satisfaction and positive feedback.
- Consistent Brand Identity: By maintaining consistency in design and branding across eTranzact's web properties, I helped strengthen the company's brand identity, making it more recognisable and trustworthy to users.
- Skill Development: Fresh out of university, this role provided me with the opportunity to apply and refine the design principles I had studied. I left eTranzact as a more competent and confident designer, equipped with valuable practical experience and a refined skill set.
- Growth in User Base: The improvements in user experience contributed to the growth in eTranzact's user base, directly supporting the company's objectives of expanding its reach and enhancing its digital services.
- Business Impact: Overall, my work at eTranzact had a positive impact on the company's online presence and business performance. The combination of effective website design, user-centred approach, and successful collaboration with development teams helped elevate eTranzact's position in the fintech industry.
Want to learn more about MY career journey & HOW WE CAN WORK TOGETHER?
work experience
brands I have worked with
Rulz&co
Konga.com
