Konga.com
intro
At Konga.com, one of Africa's largest online marketplaces, I held a pivotal role as a UX Designer, leading and contributing to numerous projects aimed at optimizing the platform's shopping experience.
My work at Konga involved a blend of user research, information architecture, and interaction design, all aimed at making the shopping experience more intuitive, efficient, and enjoyable for our diverse user base. Understanding the unique needs and behavior of our African audience, I implemented design solutions that effectively addressed those needs while also supporting business objectives.
A notable accomplishment during my tenure was the redesign of the site's navigation system. By reorganizing the information architecture and introducing smart search capabilities, I was instrumental in decreasing the average time customers spent finding products by 25%. This directly improved overall user satisfaction and increased conversion rates on the platform.
Working at Konga.com was a significant milestone in my career, giving me the opportunity to impact millions of online shoppers. It was a clear demonstration of my ability to design at scale and my commitment to creating user experiences that are locally relevant yet globally resonant.
What I did
As one of the founding designers at Konga.com, a leading e-commerce marketplace in Nigeria, my role was comprehensive and varied:
- Landing Page Design: I led the UX/UI design for Konga's landing pages, creating intuitive and engaging interfaces that effectively communicated the brand's offerings and prompted user action.
- Email Marketing Design Lead: I was responsible for the design of email marketing campaigns, creating visually appealing and contextually relevant emails that increased open rates and engagement.
- Website Assets Creation: I created various assets for the website, such as banners, infographics, and icons, ensuring consistency in branding and enhancing the overall visual appeal of the site.
- Black Friday Campaign Design: I spearheaded the design of Konga's first Black Friday campaign, creating an impactful and engaging campaign that successfully increased sales and heightened customer excitement.
- Mobile App UX/UI Design: I contributed to the UX/UI design of Konga's mobile app, prioritizing user-friendly and intuitive interfaces to optimize the mobile shopping experience for our customers.
- Collaborative Approach: Worked closely with the marketing team to ensure design initiatives were aligned with marketing strategies, fostering a cohesive brand image and optimizing campaign effectiveness.
- User-Centric Design: Regularly incorporated user feedback into design enhancements, creating more engaging and user-friendly interfaces that improved user experience and increased customer satisfaction.
- Continuous Improvement: Committed to iterative design, continually updating and refining designs based on user behavior data and industry best practices, ensuring Konga's website and mobile app remained competitive and engaging.
- Design Consistency: Maintained design and branding consistency across all platforms and marketing materials, strengthening Konga's brand identity and improving user familiarity and trust.
The outcomeS
My time at Konga.com, one of Nigeria's premier e-commerce platforms, resulted in numerous successful outcomes:
- Effective Landing Pages: My work on Konga's landing page design contributed to an improved user experience, leading to increased user engagement, higher conversion rates, and overall growth in sales.
- Improved Email Engagement: The email marketing designs I developed helped increase open rates and user engagement, contributing to the overall effectiveness of Konga's marketing efforts.
- Enhanced Website Aesthetics: The assets I created for Konga's website enhanced its visual appeal, contributing to a better user experience, higher user engagement, and a stronger brand image.
- Successful Black Friday Campaign: My leadership in designing Konga's first Black Friday campaign led to a significant increase in sales during the campaign period, highlighting the power of effective UX design in driving business success.
- Intuitive Mobile App Design: My work on Konga's mobile app resulted in an intuitive, user-friendly interface that improved the mobile shopping experience, leading to increased user satisfaction and higher usage rates.
- Increased User Satisfaction: By consistently focusing on user-centered design, I was able to increase user satisfaction and loyalty to Konga, as evidenced by positive user feedback and increased repeat business.
- Consistent Brand Identity: Through maintaining design consistency across all platforms and marketing materials, I contributed to a stronger, more recognizable brand identity for Konga.
- Business Growth: Overall, my contributions at Konga.com significantly supported the company's growth and position in Nigeria's competitive e-commerce market. The improved user experience across platforms, combined with successful marketing campaigns, contributed to an increase in users and a rise in sales.
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work experience
brands I have worked with
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