JOHN ISEGHOHI

I led the design and research for Amazon's first UK Insurance Store. I transformed complex insurance shopping into a trusted Amazon experience, balancing customer needs with regulatory requirements. Through focused research and intuitive comparison tools, we created a marketplace that simplified decisions and set new standards for financial product transparency.

I led the redesign of the Price Comparison Page for Amazon Insurance Store. The project tackled complex data visualization challenges while simplifying the decision process for customers. By incorporating direct user feedback, we created a more transparent, easy-to-scan format that increased quote comparisons by 15% and improved conversion rates. This work showcased how thoughtful design can transform complex financial information into clear customer choices.

As Senior UX Designer for Amazon's Global Instalment Lending program, I transformed the Buy Now Pay Later experience across five European markets. I simplified complex loan application workflows and created unified application design library that maintained local market relevance. My redesigned customer journey cut abandonment rates by 20% and boosted the program adoption by 15%. Working across UK, Spain, France, Italy, and Germany, I built a flexible design system that satisfied regulatory requirements while delivering a seamless shopping experience for our customers.

I led the redesign of Amazon Gift Cards' KYC process. The project improved customer verification methods, reducing fraudulent transactions by 10% while maintaining a smooth user experience.

I led the design, strategy and research of this program that solves two key challenges:
Partners needed to boost occupancy and secure revenue without cutting public rates. Customers wanted better value when booking travel. Our solution offers extra value through credits, driving higher customer satisfaction, loyalty and retention.