Portfolio | SENIOR UX DESIGNER

JOHN ISEGHOHI

13+ years of experience in product design, strategy, and research as an individual contributor, I have led initiatives resulting in a 35% increase in conversions, 25% decrease in customer complaints, and over 100,000 app downloads in 12 months. At my current role at Amazon, my efforts have driven growth, retention, and satisfaction for multiple products.

amazon uk
2021 - 2023

DESIGN & launch OF AMAZON INSURANCE STORE in the uk

I led the design & research of Amazon Insurance Store in the UK. Customers based in the UK can now shop for Home Insurance on amazon.co.uk.
My role was a fusion of strategic design thinking and innovative execution. With a strong focus on customer-centric design, I spearhead this pioneering product's UX design and strategy, overseeing its design from conception to launch and beyond.
ux/UI design
research
PRODUCT DESIGN & STRATEGY
INTERACTIVE PROTOTYPING
View CASE STUDY
amazon uk
2021 - 2023

REDESIGN OF PRICE COMPARISON PAGE THAT INCREASED CONVERSION RATE BY 15%

I led the redesign of the Price Comparison Page on the Amazon Insurance Store. This project not only tested our limits but also exemplified our commitment to listening to our customers.
ux/UI design
research
INTERACTIVE PROTOTYPING
View CASE STUDY
BOOKING.COM
2018 - 2021

FLIGHT CASHBACK PROGRAM

I led the design of this program. We want to better understand the opportunity to grow our accommodation and flight businesses (and CTC customers) by offering cashback rewards in a way that is sustainable (incremental ROI > 1) and value generating.
usertesting
research
ux/ui design
prototyping
CASE STUDY COMING SOON
amazon uk
2018 - 2021

EU GLOBAL INSTALMENT LENDING PROGRAM

As the Senior UX Designer for Amazon's Global Instalment Lending (GIL) program, I led the design efforts to enhance the Buy Now Pay Later (BNPL) experience for Amazon customers across five European markets: the UK, Spain, France, Italy, and Germany.
usertesting
research
ux/ui design
prototyping
VIEW CASE STUDY
Amazon insurance Landing Page
amazon uk
2024

REDESIGNED GIFT CARDS KYC

I led the redesign of Amazon Gift Cards KYC UX. The goal of this project is to improve how gift cards customers are identified which reduced fraudulent transactions by 10%
ux/UI design
research
usertesting
CASE STUDY COMING SOON
BOOKING.COM
2018 - 2021

TRIP CREDIT

I led the design, strategy and research of this program.
Partners want to increase occupancy and secure revenue without discounting their public rates. Customers seek better value for money when booking travel products, offering extra value in form of credit will increase customer satisfaction, loyalty and retention.
usertesting
research
ux/ui design
prototyping
CASE STUDY COMING SOON